Design

Cersaie 2012, the defections of big hydro

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Cersaie 2012, the defections of big hydro it has been modified: +2012 08-27-XNUMX di Barbara Machin

"The flat rate of bubbles" it could be called. Several major brands, especially in the hydro sector (but not only), will not be present at the next edition of Cersaie, the international exhibition of ceramics for architecture and bathroom furnishings that will be staged in Bologna from the 25 29 September 2012 . very illustrious absences, which could affect the prestige of the event.

Just connect to the website of the cersaie and scroll through the exhibitors list (now updated to July 31 2012) to realize how not appear in the list companies that have historically participated in the exhibition event in Bologna.

A striking example is that of Jacuzzi in a brief statement that refers to as "the company will not participate in Cersaie as he preferred to focus its efforts on activities more in line with the strategic objectives and business marketing." Similar motivation Teuco that, through the press office, explains how "the decision not to be there next September in Bologna is the result of specific business strategies." Many other well-known names will miss, but prefer not to comment.

No words will lean much but one thing is certain: something must have gone wrong. And the main architect of this time is not the economic crisis. Otherwise, many of these brands do not even participate at the Salone Internazionale del Mobile in Milan and various events at Fuorisalone. Maybe Bologna is losing ground to a Milan increasingly undisputed capital - and only at this point - the design into the bathroom?

Do not underestimate another aspect: it seems that a group of companies has also requested to BolognaFiere - the organizer of the event - to make the biennial exhibition.

Two reasons. Innnazittutto, to give even more strength and significance of the event. Then, to provide the opportunity for companies to breathe level industrializzazone of new products to be presented at the fair: a particularly long (sometimes lasting eight months) in particular for brands whirlpool, where articles presuppose in addition to the design, sophisticated technology.

Obviously, the decision to Bologna Fiere to keep the annual event was not appreciated by the proponents and others decided not to participate.

Remains to be seen how they will react even to September visitors and operators: they can not in fact see the products of leading companies in the field of bathroom whose stands, until last year, accounted for all a must.

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