After the success 2011 and the favor received at the Furniture Fair 2012, in late September returns to Beijing Beijing Design Week. Scheduled from September to October 28 6 2012, The festival once again confirmed the format with the first edition and aims to still be a Once a synonym for design celebration, art, architecture and new technologies. Among the novelties of 2012 edition program it was announced the addition of new sections and expansion to new areas of the city.
Under the artistic direction reconfirmed by Aric Chen, Beijing Design Week 2012 recreates the sections presented in the last edition, starting with a ceremony of inauguration of a thematic exhibition chaired by senior figures in the creative community and the political world and continuing with the Annual Beijing Design Awards, which aim to promote the excellence of Chinese design; a Beijing Design Forum be attended by the most influential world personalities working in the field of design; an ambitious exhibition program that aims to support and promote projects and peak areas of the city; a City program guest of honor, that this year will see Milan convey Italian design, Taking over the role played by London in the last edition. In addition to these sections, this year's program includes the opening of an initiative with a more commercial, the Beijing Design Fair.
Under "Milan city guest of honor", the project Meet the Media GuruLaunched in 2006 as a series of lectures on digital innovation, the Beijing Design Week will present a unique event simultaneously in Milan and Beijing, in order to create an immersive environment that expands the physical and virtual space. To coordinate the guests and new talent emerging in Milan and Chinese designers, will take Stefano Boeri, architect and minister for Culture, Fashion Design and the City of Milan and Maria Grazia Mattei, director of the project Meet the Media Guru.
The novelty of the Beijing Design Week 2012 is Caochangdi, the area located on the northern outskirts of Beijing that is a tangible example of a community that arose spontaneously, and that evolved into a village in which live and operate different social groups and creative.
Under the creative direction of Beatrice Leanza, and organized by the study BAO Atelier, the "city within a city" will present the CCD-The Community, a meeting place and convergence between the local community and the international creative world, which for the Beijing Design Week presents an intensive program of creative synergies between art, design and new technologies.
One of the key will be the inauguration of the CCD Pavilion a semi-permanent structure, designed to host live events, seminars, interviews, concerts and panel discussions during the ten days of the festival, and planned as an annual fee to a name reputation in the field of architecture / design / art.
Under the collective name of "the CCD Strip" and the theme "Politics of Meeting", Caochangdi present the works of designer Li Naihan, the collective Hangzhou Innovo and New York artists of Item Idem and Babak Radboy; the projects of the experimental space of Hong Kong ILIVETOMORROW, the architectural firm Sino-Italian and Dutch designer Micromacro Henny van Nistelroy are complemented by projects dedicated to new production technologies and mapping (Fluid Urbanism School of the LCD, Beijing) and smart materials (Carl de Smet / noumenon design, Belgium). The initiatives include the outdoor interdisciplinary platform Digital Creative Zone of RAWR Lab and performance of music and Chinese independent design label MAD
Do not miss a real experiment in networking dimension offline presented by the collective Exterior and produced and developed by CCD - the Community. Under "Milan city guest of honor", the magazine Inside, in collaboration with China Industrial Design Association (CIDA) will lead to Beijing "Interior Legacy", a way to explore the possible inheritance of contemporary design through two installations Alessandro and Francesco Mendini and Zhang Ke - Standardarchitecture, already presented at the Fuori Salone in Milan 2012.
The institute of fashion Marangoni, who for ten years has a partnership with Shanghai and inaugurated in September 2012 the new Centre Marangoni inside the Italian Pavilion for the training of professionals, organized by the Beijing Design Week, a workshop for professionals, students and designers on the history and future of the fashion industry of textile and clothing technologies. The initiative is part of a series of round tables and conferences organized in collaboration with Caochangdi.
During the ten days of the Beijing Design Week, the design will permeate the streets and city life, also involving other areas of the city, from the Sanlitun district (CBD), to the hutongs of old Beijing, the elegant Jinbao Street, the district artistic 798, CAFA and the Capital Museum. Since 30 September 798 the former factory, UCCA will host a retrospective of Yung Ho Chang, The father of contemporary Chinese. The 30 September UCCA and Rizzoli Beijing, the Chinese edition of LIVING and LIVING-FESTARCH by supporting academic Atelier FCJZ, will host an event in which renowned architects will discuss topics of contemporary architecture.
In Sanlitun, the embassy district, in shops and big international brands, Kartell will present the latest creations by Philippe Starck, and Baccarat will be a preview of a new collection of vases designed by the students of the Master of Advanced Studies in Luxury Industry & Design ECAL, University of Art and Design in Lausanne.
In the heart of the CBD, Elle Deco will set up for the Beijing Design Week, a café and a pop-up store interactive within the China World Trade Center, with exhibits of the best of contemporary Chinese design.
Across town, the designer Liu + deBiolley open their studio in a historic courtyard in one of the historic areas of old Beijing, while the concept store Wuhao celebrate the alternation of the elements and the phase of the element " land "with installations, exhibitions and projects coming from collaborations with local designers. The restaurant Capital M, near Dashilar, will be transformed into a space-pop lounge for conferences, temporary installations and forum on the state and the possibilities of today's design.
More information on the official website of the Beijing Design Week 2012: