Andrea Guerra, Chief Executive Officer of Luxottica, the 21 March is the host of the first date of Talking IED, Public lectures organized by the Institute inviting creatvi, designers, professionisiti to give their input on creativity.
War, from 2004, guides the leading company in the design, manufacture, distribution and sale of glasses of high-end, luxury and sports.
In the opening 2013 edition of Talking IED, War will provide an extraordinary opportunity to see the design from an opposite point of view to that of creative, revealing how much they weigh ideas, creativity, technological innovation and formal, in determining the success or failure of a product.
A story from a perspective privileged, one of those who run one of the most important companies in the made in Italy, which has long since gone global, acquiring brands such as Ray-Ban, producing or licensed for the biggest names in fashion.
Behind every product there is only a good design, but a variety of factors rooted in the company that designed them, introduces them and spreads them and a series of unpredictable dynamics of the market, often hidden behind the object thought and consumed.
WAR AT IED !, therefore, to overshadow the design right where it is taught and transmitted from forty years and frame it in a context that must be understood in depth to give ideas, visions and projects even more creative force and effectiveness.
Talking IED #1> Andrea Guerra
March 21 2013 | 18.30 hours
IED Casilina, 51