at the LAGO Apartment makers and artisans will be the protagonists - Fuorisalone 2013

Makers, craftsmen, architects and interior designers will work together to re-design a new way of living the house: so l 'Apartment LAKE is transformed into a laboratory of ideas and creativity, open to any kind of contamination.

Play the Matter is the slogan chosen to outline what will be a real revolution in the use of the Apartment LAKE Via Brera 30 2013 on the occasion of the Salone del Mobile in Milan, A place that has become a fixture in the swirl of events that fill the fuorisalone. The slogan is one of the declinations of Play the Change, the inspiring thought chosen by LAGO for this year, and which well represents the company's intention to become the engine of change, opening itself to sharing a new way of understanding design in a systemic key, placing the person at the center and reinterpreting living spaces as a whole - including surfaces, colors, objects - according to the new needs of modern man.

"Playing with the matter", then, but also "play the field" to use the double meaning of the Anglo-Saxon verb, recovering the concept of polyphony which LAKE had promoted last year and which continues to strongly believe. Polyphony given not only by a more extensive use of materials, from glass to wood to polycarbonate, but by a more inclusive approach to interior design, with important collaborations that have led in recent years to realize LAKE wallpapers, coatings, bathrooms, in a wider vision of the concept of "living".

This year, therefore LAKE "plays with the matter" and it does in its own way: by transforming the 'Apartment Via Brera 30 in a real laboratory, open to the public and therefore to all sorts of creative contamination, leading to fuorisalone 2013 two important projects: LAKE MAKERS LAB e RE-DESIGNER. The project LAKE MAKERS LAB brings us back to the art of the "know-how" that has made our country in the world and that perhaps today is the last real barrier to the approval of the product, able to maintain a high level of international competitiveness' Italy.

With LAKE MAKERS LAB LAKE intends to recover these skills with a project that gets to work together and live makers and craftsmen specialized in the processing of a given material, based on a brief that will be announced at the beginning of the day. True to its "systemic" vision of design, LAKE is therefore started from the desire to extend to objects in small series its range of products, and has therefore chosen makers and craftsmen to achieve it: the best pieces that will originate from this project will to form a collection of objects that will be on sale LAKE license plate from the month of May.

From 9 April to 14 April - from 9 to 12 - a craftsman and six makers, one of which selected through the LAGO Facebook channel, will work on the theme of the day: metal (Tuesday 9), wood (Wednesday 10), leather and fabrics (Thursday 11 and Friday 12), ceramics (Saturday 13). The brief will be given by Daniele Lago in the morning during a breakfast open to the public, organized in collaboration with 7gr. The initiative is created by LAGO in collaboration with Make Tank - blog.maketank.it/.

The project REDESIGNER has set itself the ambitious goal of redefining the standards of the interior design of the future through the creation of an international community of professionals. To achieve this goal, LAGO organizes two design workshops and a series of informal conversations during the Salone that will take place in the Apartment. In both cases, the distinctive element of this process will be the contamination of the designers with specialists from different disciplines such as sociology and economics, who will bring their own cultural baggage, stimulating reflections that are different from the ordinary, but precisely for this reason - we we wish - able to give new life and ideas to a sector that too often turns out to be self-referential.