While the first impression isn't all that important when it comes to choosing and dating the people around us, the same cannot be said for all the consumer products we are surrounded by.
Of course, quality always comes first, but who hasn't fallen madly in love with an accessory or object by simply looking at the Design of packaging?
The packaging of products is, in fact, of fundamental importance. The empathy and attraction that one feels when looking at an impressive packaging is in fact comparable to a lightning strike: I see it, I like it, I want it. This is exactly what consumerism is based on today, and over the years there have been numerous changes in this regard: from an efficient way to protect products during transport to a powerful means of communication capable of attracting potential customers.
Just think that an elegant packaging, starting from the twentieth century, was an essential prerogative precisely because the packages were not simply useful for protecting the content, but real collectibles. Many have been created and many we have seen, bought and kept on display, because some real masterpieces, but it is also true that in the world there are many packaging design quality that, even if not coming from the "big" of the trade, deserve attention, because well done, nice and explanatory.
Here is a list of ideas 6 packaging surprising created by students from different universities around the world:
Boulanger Santiago Arraz, student from Valencia who solves the most important nocturnal question in a unique and pleasant way: who gets paid to drink? The packaging of this bottle of wine, in fact, does just that: through the game of tic-tac-toe, which is played by writing with the chalk tied to the neck of the bottle directly on it, you can win or lose and, therefore, pay or not pay. . Of course, it depends on how good you are at playing tic-tac-toe, but also on the amount of wine drunk. Have no idea?
Don't worry, Santiago has also thought of this: on the bottle there are invisible notches that can only be read as the wine level drops, which informs you if you are giving the best (or worst) of you. Play, drink and try not to pay the bill, but remember to take a taxi home.
Love Condoms Guide Guan Hao Pan, of Taiwan. If you are not planning on becoming a parent, safety during sexual intercourse is essential. Not only to avoid unexpected pregnancies, but also to protect yourself from sexually transmitted diseases. The wrong choice of condoms often leads to their breakage and easily imaginable consequences. So here is what Love Guide Condoms could help you: five different packaging for five different sizes, each of which is inspired by a fruit or vegetable. Are you a zucchini, horseradish, banana, cucumber or carrot?
The Astrolabe Victoria Di Valerio, of Montreal. If you've always dreamed of having your own astrolabe and if you are one of those cinephiles with a house full of DVDs, the elegant packaging of this box set is for you.
The Astrolabe is not only beautiful because it is refined and with a quality design, but also because it really works. Furthermore, to get to the heart of the astrolabe and insert the DVDs, you have to "disassemble" the various pieces, an action that allows you to understand how the object was built and assembled. In this way you can calculate the position of celestial bodies or determine the local time and, if you get bored, you can always decide to watch a good movie.
Got One !! Wild Catch of Mullet Devours Bacon. In Taiwan for hundreds of years, mullets have kept their promise to return every winter. From the eggs of mullets, it is known, it is obtained bottarga, which is one of the most popular foods in Taiwan. This oriental student wanted to create a packaging that refers to the action of catching a mullet and extracting the eggs from its inside at a later time, in fact on the package there is an elegant golden mullet on a black background (since in Taiwan are considered the "black gold of the sea") and, of course, bottarga inside.
Rongo Rongo of Marina Baranova, of Moscow. This particular packaging design is entirely inspired by Easter Island. From the name, which is nothing more than the type of writing developed by the inhabitants of the island probably before the arrival of Westerners in the 1700s and today still difficult to decipher, to the shape of ice creams, or the Moai who are on the island and are considered the guardians of the place. The real peculiarity of these popsicles lies not only in the packaging, but also in the taste: alongside the classic grapes, strawberries, lychees and bananas we find unusual mixes created with chilli, olives, cactus and ginger. Not sure if you will like the mix of tastes or not? Look at the moai expression drawn on the package, it will tell you if you like the mix or not.
Paper Tiger Julie Ferrieux, Marine Giraud and Mathilde Laffon, from France. From the union of origami technique and French paper, Papier Tigre is born, a perfume whose cubic packaging looks like a delicate origami which contains a delicious fragrance inside. If you also add that the manufacturing was done with joy and good humor, it could not be more perfect than that.
Article written in collaboration with Pantapack Solution