"Conversations on Creativity": there speak Fabrizio Sansoni, food stylist, designer & chef and Francesca Meana, paper designer.
The Association GIFASP and Arclinea in partnership with INSIDE - Mondadori, were the promoters of a conversation-showcooking which saw the impressive participation of two young Milanese talent Sansoni and Meana.
One Showcooking - Talk with a central 'Orange Experience', that is, the orange, "a subject in which there is absolute coherence between form, function and consumption" is the event entitled "Good design, food design - Interior and exterior food landscapes "that took place on June 22 2015 at the Center Arclinea kitchens in Milan. Organized by GIFASP that promotes "Culture of protection and sustainability" and that always takes care of protection and packaging and by Arclinea, which this year celebrates 90 years and for which the "design culture" intersects " food culture ", saw Fabrizio Sansoni, food stylist, designer & chef and Francesca Meana, designer paper, tell and, while working, show your point of view on the consistency between the content, form, function and consumption. The formula pointing on the '' informal talented youth "took immediately the target. The meeting, therefore, where there was almost a reconnect with the tradition of the old kitchens of the past, the center and soul of the conversation and the life of the house, good food and packaging lovingly cared for. The concept of Gifasp4Expo "culture of protection and sustainability" was declined with the design and its function.
"Good design, food design - Interior and exterior food landscapes", in tune with the values of Expo Milano 2015 and within the format "Design meets food, Milan meets the world - Conversations on Creativity," was an event-origami built with joy and in real time.
Beautiful, good, perfect technically, but the heart and the passion?
We took an engraved by "fable" of Fabrizio Sansoni during his speech: "as a tale, premise and conclusions are my strong points. What I'm getting at is that I consider the first point and then do a reverse path. Inspires me to understand the mood, I have to express the concept. From there I follow a journey back that allows me to find a logic and a staple of departure. Study the international chefs and their techniques. I feel a thousand times, I cook all night at certain times. I do not think that the food can be just good or just good or just technique. It takes all the components and also the heart and passion. "
Make consistent content, form and function
Francesca Meana, during the talk, addressed in depth the underlying theme at the meeting: "I think for the content, form and function are consistent, all the different actors in the process need to know how to work together as much as possible. The content is what needs to be emphasized, the focal point of a project; the shape and function of the packaging should help the product use, tell it, to be the interface between the product and the customer but also the packaging must protect. What is interesting and what I'm trying to push is the fact that the form and function can change during the life of the packaging: once finished communicating and protect the product, it would be nice not to turn it into waste and the packaging acquire a life of its own and would be even better if the design of the packaging already born with this in mind and do not let the re-imagination of the end user. "