Presented the Furniture Fair to be held from 2016 12 17 to April in Milan, the important news this year that aim to consolidate the Milan design week as the world's leading event in the field of design and furnishing trends.
With a press conference held at the Unicredit Pavilion, among the skyscrapers of Porta Nuova, the 2016 Furniture Fair was presented. The event, led by Camila Raznovich, included the president Roberto Snaidero and the managing director Giovanni De Ponti, the mayor of Milan, Giuliano Pisapia and, in connection from Rome, the vice minister to the economic development Carlo Calenda.
The important numbers of the last edition confirm in Milan the role of world capital of design, numbers that hopefully can be matched, if not exceeded, given that also for the next edition the exhibition spaces have been completely assigned, we are talking about 207.000 square meters of net exhibition space.
However we continue to explore new ways of trying to maintain and consolidate this key role of Milan design week, the research has led to some important changes.
ROOMS. Other philosophies of living, XXI Triennial
The Salone del Mobile is not only the fair, but above all a cultural event. In line with this thought, collaboration with the company was sought XXI Triennial, which has the title "Rooms. Other philosophies of living ". The exhibition curated by Beppe Finessi will take place from 2 April to 12 September 2016 and consists of 11 rooms created by a select group of authors, including Alessandro Mendini, Fabio Novembre, Duilio Forte, Carlo Ratti, Invited to stage their own "living philosophy".
Another novelty of the 2016 Furniture Fair will be the new area called xLux, which is added to the two large traditionally present areas, the classic area and the design area, in this area will be collected products that for their characteristics are straddling classic and design. This area will see a strong presence of the major fashion brands, including Borbonese, Fendi, Ferrè, Paul Mathieu, Roberto Cavalli, Ungaro and Versace, as well as prestigious international brands such as Aston Martin, Ritz, in world premiere, and Tonino Lamborghini .
The xLux area aims to respond to the growing demand for a type of product already established and required mainly on the American, East and Far East markets.
New logo and new website
With the intent of turning "Salone del Mobile" as a brand icon is a new advertising image was meant conceived by Lorenzo Marini. The graphics consists of one eye and the number 55 is a synthesis between past and future, going to fish out the symbolism of advertising campaigns on the occasion of the first editions of the Salone del Mobile.
The new icon is added to a renewed web platform that with the Archiproducts collaboration will offer greater visibility to companies, even after the end of the hall.
Before design: Classic
An exhibition event, a tribute to companies that over the years have continued to produce and develop classic furniture. To the exhibition, which will be visible at the fair, a short is added of which is author Matteo Garrone.
Among the various new Furniture Fair 2016 some are aimed to facilitate visitors.
100 student volunteers deployed at key points with the tablet, will offer their help to visitors to disentangle the multiple events, while an agreement with Airbnb It will make it easier to search for accommodation.