Presented the Furniture Fair to be held from 2016 12 17 to April in Milan, the important news this year that aim to consolidate the Milan design week as the world's leading event in the field of design and furnishing trends.
With a press conference which was held to Unicredit Pavilion, between the Porta Nuova skyscrapers, it was presented the Salone del Mobile 2016. The event, hosted by Camila Raznovich, was attended, in addition to the Salone del Mobile executives, the president Roberto Snaidero and CEO Giovanni De Ponti, the mayor of Milan Giuliano Pisapia and in connection from Rome, the Deputy Minister economic development Carlo Calenda.
The important numbers of the last edition in Milan confirm the role of world capital of design, numbers that will hopefully be matched, if not exceeded, as also for the next edition of the exhibition spaces have been fully allocated, we talk about 207.000 square meters of net exhibition area.
However it continues to explore new ways to try to maintain and consolidate this key role of the Milan design week, research has led to some important innovations.
ROOMS. Other philosophies of living, XXI Triennial
The Salone del Mobile is not only fair, but also a cultural event. In line with this thinking we have been sought collaboration with XXI TriennialWhich is titled "Rooms. Other philosophies of living ". The exhibition curated by Beppe Finessi will take place from April to 2 12 September 2016 11 and consists of rooms created by a select group of authors, including Alessandro Mendini, Fabio Novembre, Duilio Forte, Carlo Ratti, Invited to stage their own "living philosophy".
Another new feature of the Salone del Mobile will be the new 2016 xLux area called, in addition to the two large areas traditionally present, the classical area and the design area, this area will be collected products which by their nature are in between classic and design. This area will see a strong presence of major fashion brands, including Bourbonnais, Fendi, Ferre, Paul Mathieu, Roberto Cavalli, Ungaro and Versace, as well as internationally renowned brands such as Aston Martin, Ritz, a world premiere, and Tonino Lamborghini .
The xLux area aims to meet the growing demand for a type of product that is already established and required mainly in the US market, the East and Far East.
New logo and new website
With the intent of turning "Salone del Mobile" as a brand icon is a new advertising image was meant conceived by Lorenzo Marini. The graphics consists of one eye and the number 55 is a synthesis between past and future, going to fish out the symbolism of advertising campaigns on the occasion of the first editions of the Salone del Mobile.
The new icon is added to a renewed web platform that with the Archiproducts collaboration will offer greater visibility to companies, even after the end of the hall.
Before design: Classic
An exhibition event, a tribute to the companies over the years have continued to produce and develop the classic furniture. At the exhibition, which will be visible at the fair, we add a short which is the author Matteo Garrone.
Among the various new Furniture Fair 2016 some are aimed to facilitate visitors.
100 student volunteers deployed at key points with the tablet, will offer their help to visitors to disentangle the multiple events, while an agreement with Airbnb It will make it easier to search for accommodation.