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JoeVelluto Studio at the 2018 Furniture Fair

JoeVelluto Studio at the 2018 Furniture Fair it has been modified: 2018-04-03 di Elena Brunati

JoeVelluto (JVLT), a design studio founded in 2004 by Andrea Maragno and Sonia Tasca, will take part in the next Salone del Mobile with various presences located throughout the city.
The Milanese kermesse, the international event par excellence dedicated to the most anticipated design of the whole year, will be the occasion to tell some of the prestigious collaborations in being and the latest projects of the Studio.

“Stories. Italian Design "- Triennale Design Museum (14 April 2018 - 20 January 2019)

It will open to the public on April 14 “Stories. Italian Design ”, eleventh edition of the Triennale Design Museum. The first room of the Museum dedicated to the Contemporary, curated by Chiara Alessi, will stage in the space dedicated to Click & Collect a shop, active and really functional to tell the dynamics of contemporary design.
Italian design is BuyBox, an intelligent kiosk for retail that will transform the space dedicated to Click & Collect into a place for interaction and "phygital" relationship, offering an innovative omnichannel shopping experience, which combines the flexibility of online shopping with comfort and the instant gratification of in-store purchase. The distributor includes a selection of products from Italian companies and designers specially created for the Triennale Design Museum or re-edited for the occasion, visible only virtually but which can be purchased on site and which must be physically collected in the Museum.
Among the protagonists also the "Amen Lumen" lightbulb designed by JoeVelluto with Alessandro Mendini, in the 2014.
A reflection on the river of people on pilgrimage to the Salone del Mobile in Milan, in search of ideas and enlightening ideas, travel inexorably through the streets of design, touching all the unmissable "stations". JoeVelluto (JVLT) proposed the fundamental "station" of this pilgrimage in 2014: the exhibition 'Amen / Lumen' which was set up in the MARS Milano space. Anyone who came to this goal could have reached and discovered true enlightenment. "Give me the lighting, blessed light bulb!"

PLUST Collection - Salone del Mobile 2018 - Fiera Milano Rho - Hall 10 / Stand D12

Studio JoeVelluto has been following the art direction of PLUST Collection brand of euro2006plast Spa since 3 - a Vicenza-based company specialized in the production of rotomoulding furniture and accessories for outdoors, characterized by a design philosophy where aesthetic research meets technology with the aim of create an “especially ordinary” product -.
On the occasion of the Salone del Mobile the company presents itself to the public of Stampa, architects and professionals with a new identity image completely renewed.
Starting from the values ​​and the mission that has always characterized the company and its production, JVLT has studied the concept of the new identity PLUST, consistently developing the tools of the brand identity: an exclusive brand book that tells the evolution of the brand over time and the new message through a photographic campaign created by JoeVelluto Studio and realized by Maurizio Marcato, a preface by Chiara Alessi and an unpublished story of the brand's approach to design; the product catalog, the website, the campaign image, the merchandising, all linked by a common thread: a tone of voice of innovation and creativity that is also reflected in the new exhibition concept of the exhibition space in Rho.

"WELC (H) OME MARKET" EVENT - Cascina Cuccagna (13 - 22 April 2018)

Hosted at Cascina Cuccagna, the project "Welc (h) ome Market" is a new concept that includes a mini market structured not from industrial shelves, but from a line of furniture with domestic lines but with high technological and sustainable component (material: Paperstone) made by the company Arneg, main partner of the event together with Gruppo Incontra, technical partner.
The project (which includes the concept, product and communication of the event) is by Galileo Visionary District (Padua Science and Technology Park), and SID Scuola Italiana Design, of which Andrea Maragno is responsible for teaching and art.
Technical partner of the WOMSH initiative - an Italian company producing eco-sustainable sneakers - currently in collaboration with the JVLT studio for the development of the new image and a new product - which for the occasion will dress the project staff with customized shoes "WOMSH X SID ".

EXHIBITION IDEA - THE SUPERMARKET DESIGN, "RULLSTOL" project - Superstudio Più (17 - 22 April 2018)

The Rullstol "Rullstol" wheelchair, designed in wood and metal, bears the JVLT signature, which uses purchasing components for the mobile part, in line with the Ikea philosophy, which will be exhibited as part of the collective exhibition IDEA - Il Design Supermarket.

The IDEA project began as a reflection on how a new phenomenon has arisen in the furniture sector in recent decades, with the appearance of large furniture chains offering a complete line of household items. The curator / creator Niklas Jacob thus invited 18 designers to reflect on this topic, in an ironic way, creating a flat-pack and do-it-yourself IDEA.
A proposal that, thanks to a contemporary and innovative language, confirms how much design should be for everyone, within everyone's reach and for every day.
RULLSTOL is a furniture chair with super abilities for people with disabilities.

The project by JoeVelluto (JVLT) is a reflection on the everyday life of a disabled person, very often made of objects that already communicate at the semiotic level diversity, hardness and lack of empathy with the user. Design has a moral and social duty to develop a language of "normality" even for these objects, to be able to enjoy beauty in all its forms!

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