iittala, The historical brand of Finnish design of the Fiskars Group, opened in Milan in Corso Monforte 19, its first store and showroom in Italy. The area covers two floors where there are the shop in shop brand iittala and showroom dedicated to the exhibition of the entire collection of the brand. Now you can discover all the new proposals for Iittala, in addition to the iconic and timeless pieces that have marked the history of the Finnish brand. The first opening of Italian iittala is the result of the agreement with Alias, the historical brand of Italian design.
"The history of iittala is strongly tied to Italy. The foundations for the emergence of the international brand have been established at the Milan Triennale, where our founding fathers have obtained the recognition and international prestige. Tapio Wirkkala, Timo Sarpaneva, Oiva Toikka and Harri Koskinen, over the years, they have all worked in collaboration with the Italian glassmakers and this has created a strong link between the two countries and natural design lovers, as well as having contributed to the commercial development "Says Vice President of iittala, Päivi PaltolaPekkola.
iittala, with this first opening, officially arrives in Italy bringing generations of products intended to last forever. "I and my colleagues are very proud to have brought Iittala in Italy and visit us, today, to inaugurate the first flagship store in Milan"Says Dr. Paul Iacono, CEO of Fiskars Italy, Finnish giant which is part of the Iittala 2007. "This first shop in Italy, confirms the international success as an icon of Iittala interior Nordic design. Opening in Milan, in fact, will be followed by many other flagship stores at retailers most prestigious and strategic national territory ", Added Dr. Alessandra Maggi, Marketing Manager Fiskars Italy. The opening of iittala in Italy is also an important step for the company in international markets. In addition to multiple openings shop in shop at exclusive and crucial commercial squares, over 2013 iittala has opened two new stores in Japan (Osaka, Chiba) and one in China (Shenzhen).
For the opening of the first Italian showroom, iittala is unveiling the new staging Brand Wall, A prestigious installation dedicated to the history of the brand. The Brand Wall, inspired by the Finnish Pavilion designed by Alvar Aalto at the Paris Biennale in 1936, traces the history of the design of iittala through the exhibition of his classics: true icons of design that represent the heart of iittala; objects that are placed in the most important international museums, confirming the success of iittala.
The prestigious Brand Wall, was made of wood ash, which recalls the irrepressible force of nature Finnish, inspiration, the latter, much of the design of iittala. The impressive space iittala, is within the context of the flagship store Alias. Milan showroom wants to be the scene of design culture, which is staged the intense dialogue between Alias and iittala.
"In addition to sharing collaborations with internationally renowned designers such as Alfredo Häberli, this meeting brings out a deep sharing of values between the two brands that have built their history by offering timeless objects in which the formal lightness and functionality represent the fundamentals aesthetic " said Arch. Renato Stauffacher, President of Alias. And Andrea Sanguineti, Marketing Manager at Alias adds: "The entrance of iittala Shop in the alias of Corso Monforte, represents a further stage on the journey Alias is facing in the enrichment of the offer of the Milanese brand, through the inclusion of selected Scandinavian designer brands including Jorgensen and Borastapeter. This action responds to the evolving needs of customers who prefer to international consumer brand store concept store, where live surprisingly different types of products that share concepts such as cross-technology research, design, exclusivity ".