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FUORISALMONE, only a dead fish follow the current

FUORISALMONE, only a dead fish follow the current it has been modified: 2014-03-17 di jessica zannori

FUORISALMONE, The originality of creative swimming against the current schemes and conventions established.

Dall'8 to 13 April 2014, 10 hours - 20.30 - Free admission. Preview and opening: 7 April 18 pm


The event takes place during the Milan Design Week, dall'8 to 13 April 2014 7 with opening day in April.


The community of creative, swimming against the current of the schemes and conventions established, has found its natural habitat in a modern and spacious open -space at ( via Friuli 26 in Milan. The location is next to Cascina Cuccagna in Porta Romana district and is part of the circuit Archipelago GOODESIGN 2014 that the agency Best Up is organizing in collaboration with FUORISALMONE.


FUORISALMONE is primarily a synergistic network widespread in the area that connects exhibition spaces, bars, restaurants, retail space and showrooms that offer visibility to the designer of the circuit triggering a real virtuous circle.


FUORISALMONE offers a number of strategic resources to realize the commercial potential of creative and promotional. Companies and designers participating in the project will have the opportunity to hold business meetings to develop new sales channels and to create new partnerships with craftsmen and companies.
They will also have the opportunity to attend training activities for the improvement of its business. FUORISALMONE is a project with high added value that stands for innovative ideas, the quality of the offer and the solidity of the values ​​to provide a unique and irreplaceable.


The event is aimed at an audience of consumers educated and sensitive to trends aesthetic and ethical values, which closely watches the design world in search of new ideas, materials and quality workmanship that give charm and value to the product.


The initiative stems from the experience and collaboration of:
- FUORISALMONE, the circuit spread dedicated to the originality of the creative people who swim against the current of the schemes and conventions established.
- BEST UP, the association selected in the ADI Design Index 2013 that promotes sustainable living through initiatives and events dedicated to those who work.
- GOODESIGN, responsible for the design and set up spaces in collaboration with Cascina Cuccagna (via Muratori, Porta Romana - Milano).


For information and registration:

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