Driade undertakes a new strategy led by Giuseppe Di Nuccio and chooses Fabio Novembre - in the role of Art Director - for the most fashionable brand of ItalianCreationGroup.
Fabio Novembre - the prestigious Italian designer who has been creating iconic products for Driade collections for years - is now the creative leader of the company and the ideal person to capture the energy of fashion that Giuseppe Di Nuccio is transferring to the world of furniture.
Versatility and experimentation, inspiration and charisma have distinguished Fabio Novembre and Driade distinguishing them as rebellious spirits on the global design scene. Two natural representatives, unique in their kind, of the Italian lifestyle with profound elective affinities.
The 50th anniversary of Driade anticipates the future with the contribution of Fabio Novembre, a student of Sottsass and Medini, a film student in New York and organizer of spaces, globetrotter, trend-setter and lover of beauty.
“Driade has always been an Italian brand to be proudly brought to the world and it is now my task to bring it up. The wind will blow thanks to the contribution of the best minds, in line with the tradition of Driade: a nymph who, at the age of 50, has lost none of her charm, the best is yet to come! "Fabio Novembre
"Fabio Novembre made a natural choice: with Fabio, Driade will be able to reveal his multiple personality: sexy but sophisticated, rock and pop, as experimental as it should be - to the extent necessary to break new creative codes in line with the beauty laboratory he has always represented. " Giuseppe Di Nuccio - CEO of Driade
Fabio Novembre designs objects and interiors, showrooms, hotels and restaurants for the most important international companies, from design to fashion passing through art and architecture. Since 1994, the year of his opening in the studio, he has collaborated with important design companies such as Driade, Venini and Kartell; he has also designed interiors, showrooms and boutiques for fashion brands such as Blumarine and Stuart Weitzman, and has designed architecture for companies such as AC Milan and Lamborghini.
Driade, founded in 1968, is one of the partners of the Altagamma Foundation. In 2013 he joined ItalianCreationGroup, the Italian luxury hub that includes prestigious brands such as Valcucine, FontanaArte and Toscoquattro.