Dada. Made in Italy eyewear. Directly from the sunny lands of our Puglia, comes Dadà, a new young brand that has now become synonymous with excellence in the eyewear sector. His collections are characterized by the use of the highest quality materials, with which he creates glasses with carefree and fresh frames, which are inspired by the Dadaist current and reinterpret it through innovative and whimsical shapes, which simulate action and movement without rules. , typical of the Dadaist period, in which the printed media represented the primary, if not the only, vehicle of communication and dissemination of opinions, so in contrast with the ideas of the time and for this reason considered full of personality and ingenuity and conceived as real artistic masterpieces.
Ri-Vista Collection: trends for 2019 glasses
Ri-Vista, the new collection presented by Dada, is lively and fun: its sunglasses and eyeglasses are all colorful and extremely appealing.
Just referring to the transient and impetuous spirit of Dadaism, are famous publications of the most important Dadaist artists to give the name to the different models (respectively three by sight and three by themselves) proposed here by Dada: Action, Cannibal, proverbe, mechanic, Merz e Zenith.
All the glasses are made with very thin metal frames, flexible and light to the touch, which however contrast with the presence of colorful and witty nose pads. The eyelash, produced in Mazzucchelli acetate, is available in three colors: walnut, havana and glossy black. Its great peculiarity is that it is completely removable. This aspect therefore allows you to change the appearance of the frame to your liking and, consequently, also what you want to communicate to the unsuspecting viewer: amazement, disappointment, sensuality, determination, curiosity.
A perfect example, in short, of how in Dadaism everything is changing, ephemeral and superfluous, so that even a simple pair of glasses can bring out different facets of one personality.
And, moreover, Dada's vision could be summarized with a statement by the famous poet and essayist Tristan Tzara:
"Dada means nothing, Dada is a product of the mouth, used to designate what will be".