diesel Living presents the new collection of floors and walls exclusively from the Milan Design Week 2016 Iris Ceramica, an Italian company leader in the production of technical ceramics and porcelain stoneware.
The unstoppable rise of Diesel Living continues, following the important successes achieved in various furnishing sectors, continues its run by expanding the product range and choosing Iris Ceramica as a new partner for the 2016.
Diesel Living with Iris Ceramica: a partnership that marries the creativity and the unmistakable taste of the international lifestyle brand with the expertise and advanced technologies that have always distinguished the Modena ceramic company.
The design bears the signature of the Diesel Style Office while the development and realization of the final product are the result of the know-how of the Iris Ceramica research and development department. An ad hoc project that enriches the offer dedicated to home furnishings and that acts as a trait d'union between the living area and the sleeping area, preserving the continuity of the Diesel Living language.
industrial and urban atmospheres inspirations The guidelines for 5 collections dictate the urban style through the rock soul of Diesel: metallic colors, iridescent colors and textured textures with a resin effect and concrete cladding the rooms of the house revealing the audacious personality of those who live there.
Concrete, Industrial Glass, Camp, Stage and Hard Leather, lines designed for floor and wall laying that explore 5 different moods interacting with fabrics such as canvas and jute and with "experienced" finishes with industrial design and vintage taste.
Federica Minozzi - CEO of the Iris Ceramica Group-FMG Fabbrica Marmi e Graniti - comments on the new collaboration:
"We are proud to have started this collaboration with one of the leading players in the fashion and lifestyle sector, which has been constantly innovating, confirming its international leadership over the years. The trend-setting spirit of the Veneto brand together with our technical skills of prototyping and product creation are a winning combination to offer alternative and distinctive solutions to the interior design scene ".
The Diesel Living with Iris Ceramica collections are part of the Diesel Living project which, in addition to Iris Ceramica, involves defaulting for furniture, Foscarini for lighting, Scavolini for the kitchen and the bathroom, Berti for wooden floors and Seletti for the objects.
The 5 collections in detail
In a hyperrealist imitation of urban cement, Concrete is a frequentation between contemporaneity and experience. With the cracks, the cracks and the nuances, the industrial inspiration is expressed here with a very strong and explicit style. The intimacy in one's home can also be dressed in this courageous, only seemingly simple way.
Material power that tells of industrial archeology. De-contextualized, the classic outdoor glass, industrial windows, enter the house and furnish as if they were designed for this. The blocks are joined by forming the covering panels, also with metal insertions and craquelé textures, using profiles in the same material. The panels are composed of units in different textures and together create a very special effect.
Powerful ideas with transposition of textures from the textile, through reinterpretation or loyalty. Citation of the military style for an audience that loves and knows for some time the characteristic Diesel mood and dreams it even at home. Camp is canvas, it is jute, it is canvas combined with glaze surfaces - the glossy majolica - and the hard ones of the stone.
Structured metal, corroded, marked, patinated - the Boss finish evoking the anti-slip of the stage and flight case constructions for the transport of musical instruments - to be combined with a brand new style. Aggressive and blunt. The private and convivial environments are dressed in strong characters, suggest, tell a lot of those who choose them.
He dresses the environment in a transversal way, the concept has met suitable materials, like leather, always in Ceramics. A combination of impeccable balance for a charming environment that is interpreted as a place of intimacy and, together, of sociality.
The appointment for the world premiere of the Diesel Living with Iris Ceramica collection is the 13 April 2016 SpazioFMG in an innovative exhibition concept created to recount the unprecedented collaboration between Diesel Living and Iris Ceramica.