design News

BARATTI & MILANO chooses Agena for the exclusive tailor made project

BARATTI & MILANO chooses Agena for the exclusive tailor made project it has been modified: 2019-10-01 di engardagiordani

The historic Italian brand Baratti & Milano, symbol of made in Italy, in the year of its 160th birthday, relies on Agena for a unique project to decorate the walls of the new store in Abrì (TO) with tailor-made wallpaper made, designed by the architect Helga Faletti.

The result is a wallpaper that evokes the unmistakable texture of the gift boxes of the historic Turin chocolate shop and it was created by combining the modern technique of digital printing with the craftsmanship of lacquers, who created the vertical golden lines on site. The idea of ​​architect Helga Faletti was precisely to mix modernity with craftsmanship as if it were a secret ingredient, just to emphasize once again the proximity of the two companies involved.

"For Agena, the first step was precisely to study the striped texture and the reference color of Baratti & Milano, develop it on the support using the PRINT 4.0 digital printing technique, and only later, after laying it, did we intervene manually to make the golden line, to give added value in terms of the craftsmanship that distinguishes us, and the result is unique and inimitable. We were delighted to have collaborated for the inauguration of the Primo Punto La Selezione Baratti & Milano at Abrì. " - Massimo Noto, managing director of Agena continues - "A great job for a special occasion, the 160th birthday of this historic company, a symbol for Turin and for Italians of excellence!"

What binds Agena to Baratti & Milano is the great attention and care in the choice and processing of excellent raw materials, to obtain a result of the highest level, in the field of chocolate as well as in that of furniture and offer the certainty a safe and high quality product.


Agena was born in Turin in the 1966. It is proposed to the Italian and international market as a publisher of fabrics, wallpapers and rugs of quality and design Made in Italy, as well as being the exclusive distributor for Italy of major international brands. His collections are ideal for the private, public and contract sectors.

You Might Also Like