design News

IFD at the start, the first virtual fair of zero emission house system, the 4 and 5 2014 June

IFD furniture fair
IFD at the start, the first virtual fair of zero emission house system, the 4 and 5 2014 June it has been modified: 2014-01-21 di RedOffice

Italian Furniture Design: ready Reload 014 edition to coincide with World Environment Day

At the start of the edition 2014 Italian Furniture Design, the virtual fair in 3D online 4 and 5 2014 on June www.ifurndesign.com, Dedicated to the field of wood-furniture and design from this edition and the whole house system, promoted by the Chamber of Commerce of Monza and Brianza in collaboration with APA Confartigianato Milan, Monza and Brianza.

IFD - Italian Furniture Design, the online fair initially scheduled from 28 to 30 January 2014, with the entry of new partners www.e-interiors.net, www.360.ru, CSIL - Center for Industrial Studies, American Institute of Building Design and the Italian-German Chamber of Commerce of Munich - and new realities that are evaluating the opportunity to join - will be held on 4 and 5 June 2014, concurrently with the World Environment Day, established by the UN in 1972 to celebrate the first conference on the environment which took place between 5 and 16 June of the same year.

IFD is the meeting of four key points that the current economy requires companies: digitization, internationalization, cost efficiency and environmental friendliness.

With IFD, the companies in the sector will have the opportunity to promote their entrepreneurial reality abroad, in recognized target countries, from the network of contacts created in collaboration with Unicredit, active through the UniCredit International service model in supporting SMEs in the process of internationalization, ICE Agency in Moscow which will facilitate relations with over 40 selected operators from Russian buyers and architectural firms and with Promos, the special chamber company for international activities and its international offices, with the support of Material ConneXion Italia, center of research on innovative and sustainable materials and production processes with offices in New York, Bangkok, Beijing, Cologne, Daegu, Istanbul, Milan, Seoul, Shanghai, Skövde and Tokyo and of the Community Enterprise Europe Network.

Partners in the initiative www.e-interiors.net, online in five languages ​​since April 2001, it was the first portal dedicated to the professional interior design sector; today it is a reference point for designers from all over the world. The American Institute of Building Design Association of American Architects will also participate in IFD 014 with its own stand.

IFD EDITION RELOAD 014. It is the first exhibition that takes place entirely online dedicated to the furniture industry and its complements: home interior design, contract, textiles, construction materials, coatings, finishes, flooring and windows. Small-medium enterprises in the "Made in Italy" will be supported in the development of a marketing plan targeted to develop the business and meet international buyers, contractors specialized, designers, architects and professionals of living. It is a global showcase for companies, where you can show in the virtual stands promotional materials, pictures, posters, movies and products 3D.

The incentives to participate in IFD

The Chamber of Commerce of Monza and Brianza has allocated € 20.000 for capital grants, aimed at supporting the participation of Small and Medium Enterprises of the territory at the "Italian Furniture Design", through the allocation of vouchers worth € 350 that will go to the first member companies.

For companies registered in IFD voucher also includes a course on web-marketing (with a focus on e-commerce, social commerce and mobile commerce), edited by SC Emotional Marketing Association, to raise awareness of digital culture to business and the different business opportunities offered by the network.

The technology partner of the initiative is Hyperfair, a company that has developed an Internet platform based on a unique technology, browser based, 3D and immersive, navigable with avatars meet, interact and do business, facilitated and assisted by automatic features and innovative business and social networking.

The communication partners are Edimotion Srl, marketing communications specialist in the design, a former consultant of Koelnmesse (Cologne Trade Fair, in particular of the salons of furniture Imm Cologne and Orgatec) and CIFF-China International Furniture Fair (Messe Guangzhou, the exhibition system in the furniture industry's largest in the world); CSIL Centre for Industrial Studies, independent center of economic research and development consultancy, founded in Milan in 1980, on a cooperative basis by a group of economists and experts with different specializations and www.360.ruThe Russian Internet portal specializing in furniture and design.

The numbers of the first edition of Italian Furniture Design

2012 edition were recorded more than 1.700 unique hits on ifurndesign.com 47 from countries around the world, with over 9.600 business cards exchanged. More than 350 were then avatars between exhibitors and assistants engaged in the promotion. Overall visitors to Italian Furniture Design met on the web about 70 exhibitors, among the excellence of "Made in Brianza" and institutions in support of the district. Average daily visitors 600 have sailed through the stands, talking with exhibitors in real time, along with their avatar the fair, just like in a real exhibition, orienting the best among the different pavilions, instead of using map search tool tags to easily identify products, services and businesses. Virtual space also includes an information point, a service which has provided assistance to about 100 users per day.

http://www.ifurndesign.com/

 

You Might Also Like