At the Mirage Project Point of Milan it met Wednesday March 19 by the jury to decide the winner, and generate the list of Restile, The contest conceived and promoted by Mirage, produced in collaboration with the ABC Department of Politecnico di Milano.
The contest, aimed at identifying new aesthetic horizons for the production of ceramic tiles, was a real crowd-sourcing of international managed exclusively via web 2.0 (social networks and blogosphere), where young designers and creators have brought into play by sending over 200 projects for more than 25Â countries: USA, Brazil, Indonesia, the Philippines, Brazil, Japan and many others.
The projects were evaluated according to three key criteria: creativity, technical and production feasibility and innovation compared to the current scenario.
Restile exceeded all expectations: the blog dedicated to the competition (www.res-tile.com) in only 3 months received 50mila visits (of which more than half from abroad), and during the promotion of Restile (from late December 2013 at the beginning of March 2014) the official Facebook page of Mirage has enhanced its community of over 12.000 fans from around the world who have shared and made viral contest. There were more than 100mila interactions, besides the fact that the official listing has been displayed by over 2 million people in 3 months.
Below the official rankings:
1 ° classified project: "Mezzo Tinto" Istvan Böjte and Gaia Bottari, who win the award from 5.000,00 euros over the exposure of their project at the Mirage Project Point in Milan during the week of the Salone del Mobile 2014.
The committee considered this project the best summary of all three requirements their choice, particularly appreciating the game surface material.
2 ° classified project: "Pour Geometries" Arabella Guidotto, who won the prize 1.500 euros over the exposure of their project at the Mirage Project Point in Milan during the week of the Salone del Mobile 2014.
The jury found particularly worthy the union that has been created between the material component and the graphics, creating a pleasing pattern as to the touch as to the eye.
3 ° classified project: "Versatile" Lavinia Modesti and Javier De Ferrari, who win the award from 500,00 euros over the exposure of their project at the Mirage Project Point in Milan during the week of the Salone del Mobile 2014.
The project has been praised for the reinterpretation of a classic ceramic element, which the hexagon, in a contemporary and innovative and "versatile decoration."
The five honorable mentions, however, went to:
· Daniel Canuti with the project "til3d"
· Andrea Balzano with the project "kintsugi"
· Philip Bombace with the project "Line collection"
· Ilaria Gambuti with the project "Sh-Ic Tissue Inspiration"
· Anna Miniussi with the project "Sheets"
Special mentions include the exposure of their project at the Mirage Project Point in Milan during the week of the Salone del Mobile 2014;
The winning projects, as well as those subject to a charge, will be on display during the week of the Furniture Fair (April 8-13 2014) at the Mirage Project Point, located in the heart of the Brera Design District.
Mirage Project Point, Via Marsala 7 (Milan), opened in the week Fuorisalone from the 10.00 19.00
More information about: res-tile.com