Infiniti seeks new talents among designers and architects under 35 and launches the GREEN FACTOR DESIGN CONTEST. The central theme of the competition is eco-sustainability and recyclability. The protagonist will be the green material par excellence, wood.
Infiniti seeks young talent. Prerequisites: a large dose of creativity and something special, the "green factor". The brand has always been close to fresh and innovative visions of young professionals, has chosen to launch a new edition of the contest "Green Factor Design Contest" for all designers and architects under 35 who believe in respecting the environment.
They will be given the opportunity to compete with a new challenge, supported by a brand that has made eco-sustainable production a central value of their work.
The real protagonist is the woodThe "green" material par excellence: the candidates will be asked to make a couple of eco-friendly and recyclable products - chair and stool or chair and table - made entirely of wood, possibly minimizing or eliminating the use of other materials and thus reducing waste to a minimum.
Participants can submit projects by July 31 2017. To decree the best, which will be announced in September, it will meet an exceptional jury chaired by internationally renowned architect Stefano Boeri, accompanied by the director of the Interior Guild Bojardi as vice-president, the head of the H-Farm Timothy projects O'Connell and Marco Ceccato, sales and marketing director of OMP group.
It will be up to the winner a prize of € 5.000,00, and the ability to industrialize its products along with the Infiniti Design brand.
The projects can be uploaded via the website www.infinitidesign.it
Present at the launch of the contest, the full jury: the architect Stefano Boeri (president of the jury), the director of Interni Gilda Bojardi (vice-president), the sales & marketing director of the Omp and Infiniti group Marco Ceccato and the founding partner by H-Farm Timothy O'Connell. On the sidelines of the presentation, the brunch was proposed by chef Mirko Ronzoni, host of the Hell's Kitchen show on Skyuno.
(Architect and president of the jury)
I immediately accepted the invitation of Infiniti Design to chair this competition, because I liked the idea of linking a company that wants to experience the collective intelligence of hundreds of young people from around the world. Secondly, then, it seemed to me extremely interesting that this creative force was applied to a material, such as wood, still not enough explored.
It seems strange to think that this is the case because wood is such a basic and widespread material, yet - and I am speaking above all of our context - it is a material that has not yet been explored in all its forms, certainly in the field of architecture, but also in the field of design user.
(Director of the Interior, vice-president of the jury)
“I was pleased to accept Infiniti's invitation to be part of this illustrious jury, because these moments are always precious opportunities for meeting and discussion. Eco-sustainability today is an important theme, and it tends more and more to mean an approach, an eco-sustainable thought, not a way of consumption. Many designers are grappling with this theme, each with different declinations, ranging from dematerialization to research on the material, and it will be interesting to see what these young designers will propose ".
(OMP Group Sales / Marketing & Strategy & Development Director)
“Through the selection of a very high-level jury, Infiniti aims to find a green project that continues to raise the level of the products presented in past editions. Thanks to the Contest we have discovered young talents and very interesting projects. It is an activity in which the company strongly believes because it always pays off, in terms of product development and vision ".
(Partner and head of the H-Farm accelerator programs)
“For us, a contest like that of Infiniti is in line with the type of“ open innovation ”that we promote with H-Farm. It is an excellent opportunity for young people to collaborate with a leading company in the design sector. The best part is certainly that of witnessing the entire journey of a real product, from the moment of conception to the moment in which it can be touched ".