Runner Camp is a two-storey shoe store specializing in the race, which includes a gym. Architectural studies Prism Design and Office Coastline collaborated to design this flagship concept store located within the Infinite Plaza shopping center in Shanghai.
The characterizing feature of the project is the large staircase leading to the second floor, the industrial utilization materials used are inspired by those that can be encountered in the city, cement, steel grilles, insulating and sound absorbing panels, while the dominant color is l 'orange, which is the color of the brand.
Recently, the race has played an important role in Shanghai, is no longer just a sport, but has become one of the lifestyle. In this context, this concept store aims to give different types of support to the activity of the race, offering fashionable products, events and conferences, tests conducted with professional consultancy, changing rooms with shower and gym.