The exhibition space designed by Migliore + Servetto Architects for Moreschi at Pitti Man immgine 2015, defines an intimate place of discovery and insights-ing around the quality of the new models.
A large floor bright side proposes the famous "walk" designed by AGFronzoni years' 60: Moreschi shoes stand out on the floor of the white backdrop of light, drawing a prom suspended between past and present of the historic brand of footwear.
At the center of the available seats are four big kaleidoscopes whites, supported by thin beams of tubular sheet, creating in them infinite planes of reading in a dynamic play of reflections, lights and projections around the product. Optical cones double reading that front in the larger compartment housing the different families, declined in their variants of a plan alcantara dark, and highlighted with bright stripes and side mirrors that reflect to infinity the image.
On the back, where the caleindoscopio appears closer, overlap different layers of virtual information playing on the product: each of the four transparent screens from 22 inch offers a different narrative that reverberates on the shoe inserted in the center of the kaleidoscope. A total space essential almost ethereal marked by white where the reading of footwear inside the giant kaleidoscopes arriccchisce content in multiple reflections and in the dynamism of the images.