Dierre presents the most important Italian exhibition dedicated to building and architecture in the role of world leader in the production of armored doors, interior doors and security locks.
Next to the presentation of new products, participation in MADE Expo 2013 is also an opportunity to confirm the company's commitment to the Italian market and reaffirm a innovation strategy sees the real key to the revival of Italian. "This is the time when you have to look away, to invest and dare to make a quantum leap" stresses Vincenzo De Robertis, who is the founder and President of Dierre.
What is the strategy Dierre on the Italian market?
Dierre plays the innovation card offering a continually changing market ideas, solutions, answers to new needs.
The evolution of the building today helps us to reflect on the user details that can not be defined as such, given that affect the energy class of the entire building!
What aspects of the production involves Dierre this vision of innovation?
The need for security is no longer tied to -or not only- 'shelter from external dangers' or strength: a concept is now extended to many factors, ranging from the ability to heat and sound insulation in a friendly technologies, able to add quality of life every day by reducing their complexity.
The door then has a symbolic value even?
The door is the calling card of our house, the first welcome to our guests, the point of separation between external stress and home, the place that most resembles us. That's because it has a strategic role in completing the project of an apartment.
Our intention is therefore to direct the consumer to the product best suited to his conception of living.
Vincenzo De Robertis will attend MADE Expo to 5 Pavilion (Stand A25 B30)