Dierre presents the most important Italian exhibition dedicated to building and architecture in the role of world leader in the production of armored doors, interior doors and security locks.
Next to the presentation of new products, participation in MADE Expo 2013 it is also an opportunity to confirm the company's commitment to the Italian market and to reaffirm one a strategy that sees innovation as the real key to relaunching Made in Italy. "This is the moment when you need to look far, invest and dare to make a qualitative leap" stresses Vincenzo De Robertis, who is the founder and President of Dierre.
What is the strategy Dierre on the Italian market?
Dierre plays the card of innovation by offering ideas, solutions and answers to new needs to a market in profound evolution.
The evolution of construction today helps us to make the user reflect on details that can no longer be defined as such, since they affect the energy class of the entire building!
What aspects of the production involves Dierre this vision of innovation?
The need for safety is no longer - or not only - linked to 'shelter from external dangers' or to robustness: it is a concept now extended to many factors, ranging from thermal and acoustic insulation capacity to friendly technologies, capable of adding quality of everyday life by decreasing its complexity.
The door then has a symbolic value even?
The door is the calling card of our house, the first welcome to our guests, the point of separation between external stress and home, the place that most resembles us. That's because it has a strategic role in completing the project of an apartment.
Our desire is therefore to direct the final consumer towards the product that best suits his conception of living.
Vincenzo De Robertis will attend MADE Expo to 5 Pavilion (Stand A25 B30)