Modular display system designed for Caseificio Palazzo, a leading company in the dairy sector.
Author: paolocesarettiarch
architect
Paolo Cesaretti is a design consultant and creative director exploring the concept of designed space as device for delivering information and experience.
practice
The practice works across the fields of architecture, design and identity with a strong concern on innovation and research. The international portfolio of clients spreads from manufacture and trade to mass retailing, digital media, finance and communication.
aim
Our design is based on detail, suggestion, memory, with irony and playfulness when appropriate. We scan the context - physical, social, financial, emotional - and discarding the ruling clichés we act to reveal and amplify unexpected narrative features of spaces. On different scales and applications, from in-store identity for the main Italian mass retailing brand Ipercoop to Growing By Numbers (Milano) and The Irrational City (Venice), both part of an ongoing series of urban-scale light installations that draw attention to the transient or permanent features characterizing the identity of a city.
achievements
The practice has been taking part in several exhibitions - 13th Biennale d'Architettura in Venice and XXIV Compasso d'Oro in Milan among the latest - and been included in four editions of ADI Design Index - the best of Italian design yearbook.
thought
Paolo Cesaretti is visiting lecturer at IED Florence, SPD Milan Polytechnic School of Design, Domus Academy, Milan Polytechnic, IULM Milan, RWU Rhode Island, TU Tehran University.
At New Smart Future, Jomoo's booth at KBC 2021 in Shanghai
Jomoo's booth at KBC 2021 in Shanghai conveys a feeling of renewed energy after the long period of Covid.