Opened 18 April in Copenhagen the first flagship store Bang & Olufsen
"The Bang & Olufsen store is the place where our current customers and a new generation of particularly demanding consumers will be able to hear, see and experience the sensations that the Bang & Olufsen brand is able to offer as well as interacting and playing with our products"Said Johannes Torpe, Creative Director. “We have created a store with a welcoming and luxurious atmosphere. The layout and interior have been designed to attract curiosity as you move around the store. We want to offer as many people as possible the opportunity to explore the universe of magical Bang & Olufsen experiences ".
Three areas to urge the senses
In the heart of the new retail concept, an entire wall was dedicated to the display of Bang & Olufsen's best-selling speakers. You can listen to any type of music, even your own playlist from your smartphone and control the sound of any device, from the smallest cubic speakers to the largest floor standing models.
An area B&O PLAY invites you to listen to a range of innovatively designed products created for more dynamic lifestyles, offering the ability to compare everything from the latest headphone models to award-winning portable audio systems. A more secluded area allows you to immerse yourself in some exceptional Bang & Olufsen listening and viewing experiences.
Watch movies on the latest flat screen technology in stunning surround sound, or discover the almost magical comfort of connecting rooms and various entertainment sources through the integration of the BeoLink system. The scalable retail concept was designed for spaces ranging from 50 to 200 square meters and beyond.
