May
23

Laura Martini / Post-Gum

Author // Benedetto FioriPosted in // Design

Post-Gum720px

Post-GumWhich chooses the circuit of billboards, is multifunctional already named. Evolution of the project Stick Your Gum Here, Post-Gum is presented as a poster by colorful graphics and captivating.

Adaptable on walls, fences or on stands, consists 250 adhesives (as if they were post-it notes to remind you not to throw on the ground chewing gum) to detach and use to avoid soiling the sidewalks of our cities. Not just a poster, then, but a lot more. Starting from the economy. Because it teaches respect for the environment, reduces the costs that municipalities have to support each year to remove chewing gum.

Recall that, in fact, according to the ADUC (Association for the Rights of Users and Consumers) - in Italy 1 remove chewing gum from the asphalt coast 1 euro and the time required by the transaction amounts to 2 minutes. Five years is the time instead of actual disposal for that rudeness spitting from the mouth of many people and become a black spot on the sidewalks. In Ireland, the cost varies from the 3 20 euro per square meter. In Britain, will spend over 240 million euro per year of disinfectants and chemicals for the elimination of the tires, while in Germany, the removal of chewing gum weighs 900 million euro on the crates common.

After thorough studies already carried out by Stick Your Gum Here, Laura Martini, Focuses the attention of public authorities and the population to gum problem by proposing a new communication strategy easily present the most critical areas of the city, close to bus stops, schools, parks, cinema ...

To respect the environment and then to attack the rudeness simply follow the directions printed on Post-Gum: Detach the square - Wrap gum - Throw everything into the trash. The solution of civic education comes from a poster that teaches good manners. And what is not only a
simple poster to look at but to use, the Milanese designer does not miss the irony and creativity to make it more appealing.

Fight the sticky problem of chewing gum is possible.


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Laura Martini / Post-Gum

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