Got underway from January 2012 a pilot project to promote the development of the distribution of furniture of Italian design: Declub is called, is a website that acts as a bridge
between the distributors of some of the big brands of furniture and the public. With one click you can enter a distance in the showrooms of the most prestigious Italian.
This is not a classic formula of e-commerce: the stores remain active subjects and manage a showcase where internet users can see multiple offers, with defined sizes and finishes, available immediately, and, above all, affordable and transparent very competitive.
The brands which have created Declub.it are Agape, B & B Italy, Boffi, Cappellini, Cassina, Dada, Maxalto, Molteni & C, Poltrona Frau. Official dealers of these brands involved in the project put on the net wide choice of products among those on display, selected from the collections of the partner brands.
Retailers have also the opportunity to talk directly with users who surf DeClub.it, providing more information, details and tips on deals. The range of proposals meant to be abundant, coordinated, consistent and guaranteed a contribution of reliability offering of design excellence today in this network.
Strategic partner of the brands and manager of the initiative is Jakala eBusiness services company for marketing in the network, which has developed a tool to broaden
boundaries of the distribution of furniture design.