Studio FM Milano was called to treat the new graphic design by Alessandro Benetton "AB Playlife story" a trip graph that tells, as an album of memories, the historical brand family Playlife born of the same Alessandro that always has inspired styling.
Paola Pollo's interview with AB turns into a confession that is told with the graphic expedient of collage. The work is a rummage through the memories, in the drawers, in the wardrobes with the aim of combining the past with the present and the volume is transformed into a work tool that offers a privileged and personal point of view on the brand.
Images, memories and secrets flow quickly in the book that page after page becomes the object of memory. A graphic project with a strong reference to the 70s and 80s when the boys decorated their diaries with newspaper clippings, song phrases, polaroids, stickers, postcards stuck with tape.
