It is the planning of systemic LAKE, Pervasive, polyphonic and aims to redesign the way of living environments, the protagonist that has characterized the company's presence at the Furniture 2012. This idea is summarized in a pay-off as well as intuitive as challenger that defines the DNA of the company and the goal we will continue to pursue further momentum and energy: Re-Design Life.
LAKE not given as a boundary a kitchen, a bedroom, a living room. The "playing field" is made up of the lives of people and in particular the places they frequent, from the domestic one. The goal is to find solutions that can improve their quality of life.
A wide-ranging creativity therefore expressed through very different projects in which the product certainly occupies a central part, but not all-encompassing. The basic ingredients are in fact cleverly combined with a coherent and comprehensive design. Similarly the end user - be it interior designer, architect, or simply passionate about design - can wander into the range of products LAKE mixing them together and composing them in terms of its taste and its requirements, so that fully satisfy his concept to "live."
LAKE presented at the show, a stand entirely designed and built by Lagostudio, the think tank of the company, which challenges further the concept of gravity, to the continuous research confirmed by the company on the theme of lightness. A path that led Daniele Lago - CEO and Head of Design - to explore a dimension never before used the house: the ceiling. fluctuating libraries "Weightless", constituted by 36e8 and 30mm / Lagolinea systems, they create scenes that divide the space and represent one of the novelties that presents LAKE 2012 the Milan Design Week, along with five new products, including two targati Lagostudio, and the 'exploration of new materials and new finishes.
All products presented at the show will be available late in the period from June to September. A very tight time-to-market with which LAGOavvia a path that points to considerably reduce the time between the conception of the product and its distribution.
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