After the long process of consolidation of its domestic market occurred in 2012 through the opening of numerous brand on Italian territory, LAKE, Company leader in the field of furniture and design, Turns its gaze abroad and is presented for the first time in Cologne, Germany, the important International exhibition IMM 20 until January and with the participation of companies from oltre1.200 50 countries.
The presentation of LAKE German market coincides with the enlargement of the product offer related to interior design and with the expansion of the range on LAKE coverings, wallpaper, paint and flooring, Achieved thanks to important partnerships started in 2011 and consolidated throughout the 2012.
The concept of the stand made by IMM was inspired by the form of 36,8 36,8 × cm - System 36e8 - That has made the company in Italy and that has generated a number of products over time.
Il 36e8 can fully be considered one of the icons of LAKE, able to sum up the core values of the brand: the modularity that allows you to decline many products in different rooms of the house and leave you plenty of room for creativity to adapt the compositions your taste and your needs; the a-temporality, that the effort to create outside the fashions of the moment, to create timeless products that can keep with the passing years charm and functionality, As evidenced for example the success of the cabinet NOW; color, a constant search for peculiar colors, able to satisfy different types of customers and to give the house a unique personality; the harmonious environment, strongly sought in particular in recent years, through the progressive enlargement of the design vision, pushing over the single "piece", investing every space of the house, to create solutions as possible harmonic and balanced.
The exhibition integrates the main products LAKE those fruit of the recent partnership: from Floor Slide designed to Listone Giordano, To wallpapers designed to Jannelli & Volpi; come on coatings in collaboration with Lea Ceramiche, To paintings studied with novacolor.