SELETTI At Pitti Uomo, the famous Italian design brand, from January 12 15 2016 to Florence is among the brands featured salons January Pitti UomoWhich, for this edition Pitti Generation (s), see as guiding theme simultaneity of many different generations in the fashion and the contemporary styles.
First brand that does not belong to the fashion sector to be invited to Pitti, Seletti It presents the new iconic collection Selectively wears Toiletpaper, In collaboration with the cult magazine sunny images created by Maurizio Cattelan and Pierpaolo Ferrari. The Fortezza da Basso, a series of original means of transport traveling, will present the world premiere of the Tote Bag and candles "strangely scented", along with carpets, for the first time in Europe after the Miami Art Week last December.
Inside the Seletti temporary shop set up in the Rotunda Room, instead, will host all the other products of the irreverent collection Seletti wears Toiletpaper, including tableware tin and porcelain plates, umbrellas, mirrors, coffee tables , pillows, all marked irreverence of images of the magazine and accessibility through the use of everyday materials.
Selectively wears Toiletpaper is a proposal to objects characterized by an inexhaustible desire to experiment, black humor that is tinged with pastel colors, made from materials democratic and family combined with unexpected images and a spirit pop.
"I immediately accepted with enthusiasm the invitation of Pitti Immagine, why not be the first fashion brand to be invited to an event so important for the world of fashion is a very interesting challenge for me," says Stefano Seletti, art director brand. "In addition, the collection Seletti wears Toiletpaper, because of its ability to contaminate worlds, materials, visual imagery, is perfectly in line with the theme of Pitti Generation (s)".
Le Tote Bag are the first project Seletti tied hand in glove with the fashion world. The four different graphics - Teeth, Pony, Lipstick, Deers - underline their character and irreverent edge; inner liner hides a handy pocket.
The candles, Objects cross enshrining the meeting between fashion and design, are contained in special porcelain cups depicting eight graphic designer Toiletpaper: Cat, Teeth, Lipstick, Pony, Two of Spades, Toad, Roses and deers. Each graphic is combined with an unusual and curious fragrance inspired just to the printed image on the candle holder.
After the great success at the Miami Art Week, the carpets Seletti Wears Toiletpaper They are shown in European premiere in Florence. Real works of art designed by Maurizio Cattelan and Pierpaolo Ferrari, are available in twelve different graphics: Eyes, Toad, Parrot, BMW, Fingers, Insects, Sausages, Teeth, Phones, Roses, Two of Spades, Legs. The images are printed on the fabric, using machinery inkjet specifically designed for large formats; at a later stage it is carried out a particular heat treatment to ensure the strength of the press and the vividness of colors.
In conjunction Pitti, Seletti will also feature at the concept store Luisaviaroma on Via Roma in the center of Florence with a preview of the new alphabet neon Alphafont. After the great success of the letters Neon Art, the best-selling line of Lighting Seletti, the brand has the unique alphabet from uppercase character, born from the hand of the design study BBMDS. These letters are bright high 30 cm and can be fixed to the wall and connected together to create words and sentences. A new project with which Seletti continues his passion to make living and eternal words, statements and thoughts.
Florence, January 12 15-2016
PITTI | Fortezza da Basso
LUISAVIAROMA | Via Roma 19 / 21r