Hom is a Collection furnishing thermal designed by Davide Vercelli to warm, dry, decorate and save energy in the contemporary home.
HOM is among the winners of ADI Ceramics Design Award 2014 a collaboration between ADI and Cersaie.
The HOM collection was presented at the last Cersaie after about three years of experiments carried out by designer Davide Vercelli for the company Rotfil (owner of the technology and the brand HOM) in collaboration with the Department of Materials Science at the Politecnico di Torino.
Davide Vercelli is a designer for over twenty years develops innovative projects with a high rate in the bathroom (just remember among the many collections of taps Ritmonio) and on this occasion he tried to produce something that in fact missing.
"Looking at the current heated towel rail" explains Vercelli "I realized that in reality they were objects born to heat the room, so I dedicated myself to the study of a new type of product designed not to heat the environment but to be a real support drying."
The work started by a particular electrical resistance (technology Rotfil) incorporated in a "tile" during the sintering process, ie while are pressed at very high temperatures, the dust from which will be born the special tile heating. Then, inserted in molds, the same tile will become the soul of five products designed and well-defined identity: Basic shelf, the stool Zig Zag, the towel Shield, the object warmer environment radiator and shelf warmer environment H Pad.
"Thinking about the energy saving, with Rotfil we made of the elements designed to transfer maximum heat to the objects lying on them, in the shortest time possible. Their heart heating has a significant thermal inertia. It means that if we turn on, for example, the shelf Basic for a few minutes, this will keep, and transfer the heat it has accumulated, for some tens of minutes after switching (also depends on the environmental conditions). From the point of view of consumption it is as if accendessimo for a few minutes a traditional bulb to bulb from 100 watts. The bulb is heated immediately and, just turned off, cools just as quickly, while the products are turned off even if HOM fail to exploit for a long time all the installed power into heat. " DV
The recognition of ADI Ceramics Design Award 2014 awarded but not only technological innovation of the product but also the way that this enhances the design of the collection HOM. "I wanted to create a collection of innovative furniture that could settle quietly in the bathrooms and spa more contemporary and also in the taste a little 'retro." DV
They were born from this concept minimal objects such as shelves and Basic H Pad, but also objects characterized as the heated towel rail Shield and stool Zig Zag. Despite its size (it weighs about 20 kg and is in "monolith Ipergres" trademark by Laboratorio Pesaro, supplier of the material), the Zig Zag is easily movable, can be set even outdoors, is frost resistant and also to attack by acids and salt. The radiator is instead the only product designed to warm the atmosphere, and can do so very effectively, by featuring floor heating inside.
Special attention was devoted to Rotfil the economic effects of design and technological innovation. Often the most innovative products at a high price. In this case, however, with the exception of the stool Zig Zag, the price of the products HOM is interesting and accessible for the general public.
Rotfil believes strongly in this collection, and he will soon introduce new songs, also including new color range in the current proposal.
"In my professional history I have helped develop many new products and many brand. I think with HOM but we are facing an innovation that typological characteristics, performance, price ... and especially the vision of the owner Rotfil, has everything it takes to become a successful and a true case history in the furniture sector in general . " DV
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